10 Things To Consider When Designing Your Site
10 Things to follow when designing your site.
Have you ever been to a website and instantly left it to move on to another? I know I have. In today’s world of instant cat videos and shopping on demand, customers attention span online is at an all time low. In order to keep their attention I have outlined 10 rules to follow when designing your website.
You have 3 seconds to capture your audience – When a customer visits your site you only have a few seconds to capture their attention. Your homepage should be easy to look at and have a purpose that is clear. If for one second the customer can’t tell what the website is about or what it is for……then considered them gone.
Navigation – Nothing irritates someone more than spending too much time figuring out how to get to where they want to go. Your site should have a clear and visible road to all of your content. Try having a friend log onto your site with specific things you want them to find. If they can’t find it right away, then rethink how you structure your sites “road map”.
Speed – You must invest in keeping your website speedy and consistent. Stay away from loads of animations and videos. If your site is not fast you may lose customers before your page even loads on their screens.
Security – Take a look on the news today. Hackers and malware are everywhere and customers are aware of it. Invest heavily on security and don’t cut corners. If a customer doesn’t feel safe right away, then the fear that is on everybody’s mind will push them to another secure and safe competitor.
Social Media – Connect your social media accounts to your site. If you don’t have social media accounts for your company then get them! Facebook, Twitter, LinkedIn, and other forms of social media are crucial to a company’s success in today’s day and age.
Publish Content – Speaking of Social Media, you must publish unique content to your site and social media. If you want to show up anywhere in search engines than you must consistently put out relevant information for your customers. Word of advice, try to stay away from publishing sales and deals. Post advice columns or important news that your customer will value. The more likes, clicks, and shares you get, the more Google will recognize you.
Contact Us – Nothing gets me more upset than going to a website and I cant find out how to EASILY contact the company. I suggest having a phone number on the homepage and or, a very recognizable and easy to find “Contact Us” tab or link.
Consistent Color Palette – Too many colors or colors that clash will subconsciously turn-off the end user. Make you sure you keep it simple and easy on the eyes. This includes fonts and text.
Functionality – Make sure everything works. Before going live, look at all buttons, links, pages, and checkouts. Customer don’t have time to try and bypass a faulty link, especially when it comes to checkout. Their inner security fears will throw up red flags all over the place if they feel like there checkout is compromised.
Users Patience – All websites provide users with tools or a service. Try and keep the users requirements minimal. The easier the site is to use the more likely they will stick around until check out. Avoid long forms, find out what you absolutely need to perform a quality checkout and service and stick with that.
Remember to always test early and test consistently. Never assume because your site works now, that it will still be working tomorrow. I suggest logging in every morning and checking. Also, have other friends or coworkers test the site on occasion in case you missed anything.